Uncommon Approach - Superior Results
About Us
Nate Breindel
CEO
Nate is responsible for understanding the client's needs and designing proper analysis to meet them. Having worked with hundreds of clients across all major industry verticals, Nate brings a wealth of experience in analyzing client and customer data, recognizing opportunities and designing advertising campaigns to maximize return on investment
David Hill
Principal Member
David has been managing software development teams for more than 15 years across many platforms and technologies. Complex analysis done manually by experienced data scientists is very expensive. Automating these complexities into reusable code and applications is David's specialty
Brad Jacobson
Chief Innovation Officer
Brad's roots and talents lie in complex data analysis since before they started calling it data science. Designing solutions at the algorithm level, his logic is at the core of our solutions and represents how the analysis is applied to the code
Edward Iwanski
Infrastructure Architect
Ed has extensive expertise and experience in all aspects of the technical infrastructure. From networking and security to server Operating Systems to SAN storage, Ed can design system solutions that are high performance, efficient, redundant and reliable
Jason Handlin
Director of Software Engineering
Jason has been building software solutions professionally for 18 years and his diverse experience across multiple languages, frameworks and design patterns allows him to expertly design software solutions and direct delivery teams.
An Uncommon Approach
Overt Analytics specializes in media strategy optimization. We drive customer acquisition campaigns through targeted media leveraging analytics. Companies that have leveraged our work span a range of industries and sizes from Fortune 1000 retailers to local car dealerships.
100% of companies want to avoid wasting their money on poorly targeted advertising campaigns. The problem is most have no idea how to ensure their advertising campaign reaches the right people.
100% of companies want to avoid wasting their money on poorly targeted advertising campaigns. The problem is most have no idea how to ensure their advertising campaign reaches the right people.
" Half the money I spend on advertising is wasted,
the trouble is I don't know which half "
- John Wanamaker
July 11, 1838 - December 12, 1922
the trouble is I don't know which half "
- John Wanamaker
July 11, 1838 - December 12, 1922
Ol' John was frustrated with the inefficiency of advertising campaigns a hundred years ago. We've put a man on the moon since then, there has to be a better way and there is - it is called data analytics.
Contact us to find out how it works
ShowCase - Our tools and products
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Charts
Depending on the data type, basic charts can quickly convey simple data -
Heatmaps
Heatmapping easily demonstrates complex geographical data values -
Graphs
Graphing data allows you to visualize data movement over time or space -
Tabular
Export Data in Tabular formats for distributing raw data values -
Analytic Tools
We use the R statistical language for most of the analysis heavy lifting -
Databases
We work with many database types, but generally store data in PostgresSQL -
Amazon Web Services
Our production servers are in the Amazon Cloud -
Complex Spatial
Taking advantage of R and GeoSpatial in PostgresSQL